In the last week Facebook has banned the aged breasts in the background a photograph from 1999 posted by Ella Dreyfus, and the indigenous breasts from a traditional Aboriginal ceremony posted by Celeste Liddle. Both bans are of course absurd and offensive. But Facebook’s explanations are revealing. On the one hand it claims that ‘diversity is central to Facebook’s mission of creating a more open and connected world’, but on the other hand, it explains: ‘The reason we restrict the display of nudity is because some audiences within our global community may be sensitive to this type of content – particularly because of cultural background or age. In order to treat people fairly and respond to reports quickly, it is essential that we have policies in place that our global teams can apply uniformly and easily when reviewing content. As a result, our policies can sometimes be more blunt than we would like, and restrict content shared for legitimate purposes.’ Facebook’s mission is actually to circulate messages and images to as many consumers as possible, as rapidly as possible, so they can view ads. It may fantasise that it is something like a Habermasian public sphere, but on Facebook discursive relations are always subsumed in market relations. The connected world is a global market. (Plus, as Clementine Ford points out, Facebook HQ is still permeated by frat boy culture). Unfortunately, because of the ruthless efficiency of its image distribution model, for many artists and activists it remains indispensable.
Published in The Photograph and Australia, edited by Judy Annear, Art Gallery of New South Wales, 2015
Photographs were never just images, they were always also things: objects to be touched or held, given or received, hidden or revealed, kept or destroyed. Photographic historians are paying increasing attention to objects such as photographic albums, and as they do so new insights into the way people once loved, shared and remembered are opening up to us. But, as we look afresh at these old albums, connections with the way we use photographs today are also emerging, even though photographs are no longer the things they once were.
On 18 October 1860 a Sydney merchant announced: ‘We have received per mail a few photographic portraits of The Queen, the Prince Consort, and all members of the Royal Family. They have been taken from the life by Mr Mayall of Regent Street and are highly interesting from their truthfulness and unexaggerated appearance’. The royal portraits were in the new carte-de-visite format – full-length portraits photographed in sets of eight by special multi-lens cameras and glued onto small mass-produced visiting cards. By early 1862 Sydney stationers were advertising another new commodity, the carte-de-visite album. These albums had thick, decorated pages with pre-cut slots to hold cartes de visite. By July that year the Sydney photographers Freeman Brothers were announcing that they had ‘arranged a series of variable and appropriate backgrounds, so as to produce increased effect and add interest to the pictures […] in order to meet the increasing demand for these elegant varieties of the photographic art’. The global carte-de-visite craze had hit Australia – the product of the coming together of an international postal service, a modular album, and a standardised photographic format. A popular poem that was placed on the first page of many Australian albums instructed the reader on how to use this new object:
Yes, this is my album
But learn ere you look:
That all are expected
To add to my book.
You are welcome to quiz it
The penalty is,
That you add your own portrait
For others to quiz
The album was therefore a site of mutual obligation and reciprocal exchange. Mayall’s portraits, which reportedly sold in their hundreds of thousands around the empire, set up the royal family as the template for all the other families in the colony, while carte-de-visite albums became a physical manifestation of one’s place in a rigid social system. As she tucked images of the famed, such as those of the royal family with their ‘truthfulness and unexaggerated appearance’, into the same intimate pockets as the portraits of people she knew, each album’s owner stitched herself tightly into her immediate family as well as concentric social circles extending all the way up to the stratospheric reaches of royalty. The Sydney Morning Herald quoted one satirist who poked fun at the ‘claims to gentility’ the carte-de-visite album had unleashed; but his social vignette also points to how tactile the albums were, how startlingly immediate the portraits were, and how the combination of portraits was animated by a compiler’s narration:
You place it in your friend’s hands, saying, ‘This only contains my special favorites, mind’, and there is her ladyship staring them in the face the next moment. ‘Who is this sweet person?’ says the visitor. ‘Oh that is dear Lady Puddicombe’, you reply carelessly. Delicious moment!
There was much that was formulaic about the carte-de-visite’s iconography. The ‘series of variable and appropriate backgrounds’ Freeman Brothers arranged for their clients would have been necessarily limited, and the repertoire of poses, derived from paintings, equally formulaic. But cartes de visite allowed the middle classes to ‘perform’ themselves as they wanted to be seen, then socially articulate themselves within the juxtapositions of the album, and finally even to see themselves ensconced in global networks. These were all powerful forces so, not surprisingly, albums themselves began to appear as talismanic objects within carte-de-visite portraits. Townsend Duryea, for instance, photographed a young Moonta woman gazing wistfully off into the distance; we don’t know whom she is thinking of, but we are certain their portrait is in the album which sits open in front of her (p xx).
Not all nineteenth-century albums followed the modular conventions of the pre-made carte-de-visite album; some were surprising informal. Around Christmas-time 1858 Louisa Elizabeth How, the wife of a wealthy merchant, briefly took up photography. Her photographs of visitors to her harbourside home provide an insight into the day-to-day social life of friends in a domestic space. The settlers John Glen and Charles Morrison lounge with stereoscopes and stereo cards – an earlier photography craze – while William Landsborough, just returned from opening up new land for pastoral claims in southern Queensland, sits stiff-leggedly. His young Aboriginal companion ‘Tiger’ has obviously been told by How to wedge his elbow on the back of Landsborough’s chair in a fraternal gesture. He loosely holds his doffed cap in one hand, but hovers his other hand just above the explorer’s shoulder, barely touching it with his stiff fingers.
Albums such as How’s, which take us so closely into the bodily interrelationships of colonial Australians, are extremely rare. More common are the large, elaborately hand-painted, collaged scrapbook albums that became popular among middle- and upper-class women in the late 1860s. Mrs Lambert, the compiler of one of these albums, Who and what we saw at the Antipodes, not only records the social circles of Sydney’s colonial elite, but also their houses and drawing rooms. For one photograph she flung open the curtains to her own drawing room at 46 Phillip Street. Though the streaming sun reduced the exposure time, Edith Gladstone, the young sister of Countess Belmore, the Governor’s wife, still has to hold her head to keep it from moving while she is photographed reading at a desk. There is an air of casual immediacy to the image, and a domestic informality is revealed as our eye wanders through the clutter of novels, albums and knick-knacks.
Another album, from the Lethbridge family of Queensland pastoralists, contains a lovely, and remarkably modern-looking, portrait of a fresh-faced young girl leaning back in her chair and looking frankly into the camera with her fingers laced behind her head. Somebody, at a later date, has added the necessary metadata in pencil: ‘Effie Dalrymple, sister to Florence Lethbridge’. Thanks to those worker-bees of history, the family genealogists, and the digitisation of photographic collections, it only takes Google 0.45 seconds to find me another image of Effie, this one taken in 1900 after she had been married for twenty years and borne four children to the Mayor of Mackay, David Dalrymple. In the image that Google delivers, her face is now set hard and her hair tightly drawn back.
To jump from a nineteenth-century portrait album to the internet is now an automatic leap. And plenty of people have noticed the structural similarities between carte-de-visite albums and Facebook. This comment from 1862 about the process of being turned into a carte de visite seems remarkably familiar today:
you have the opportunity of distributing yourself among your friends, and letting them see you in your favorite attitude, and with your favorite expression. And then you get into those wonderful books which everybody possesses, and strangers see you there in good society, and ask who that very striking looking person is?
Nineteenth-century albums mediated between the private and the public, allowing people to invent themselves and to feel connected with each other over vast distances of space and time, networked into global, virtual communities. Just like online photo-sharing today.
 See, for example: Geoffrey Batchen, Forget me not: photography and remembrance, Van Gogh Museum, Amsterdam, 2004; Martha Langford, Suspended conversations: the afterlife of memory in photographic albums, McGill-Queen’s University Press, Montreal, 2001; Elizabeth Edwards, ‘Photographs as objects of memory’, in Marius Kwint, Christopher Breward & Jeremy Aynsley (eds), Material memories, Berg, Oxford, 1999, pp 221–36; Deborah Chambers, ‘Family as place: family photograph albums and the domestication of public and private space’, in Joan Schwartz & James Ryan (eds) Picturing place: photography and the geographical imagination, IB Tauris, London, 2003, pp 96–114; and Verna Posever Curtis, The album in the age of photography, Aperture/Library of Congress, New York, NY & Washington, DC, 2011.
 Sydney Morning Herald, 18 October 1860, p 8. For more on carte-de-visite albums in the 1860s see Warwick Reeder, ‘The stereograph and the album portrait in colonial Sydney 1859–62’, History of Photography, vol 23, no 2, summer 1999, pp 181–91.
 Sydney Morning Herald, 15 March 1862, p 2; Sydney Morning Herald, 26 Apr 1862, p 7.
 Sydney Morning Herald, 2 July 1862, p 2.
 A carte-de-visite copy of this poem appears in an album in the papers of Isobel Mackenzie, State Library of New South Wales, MLMSS 2996/SPG/1; another is in the State Library of Tasmania, TL.P 779.POR. The poem is also cited in Reeder 1999, p 182; Deborah Chambers 2003, p 99; and Risto Sarvas & David M Frohlich, From snapshots to social media: the changing picture of domestic photography, Springer, London, 2011, p 41.
 Sydney Morning Herald, 27 Oct 1862, p 8.
 For more on carte-de-visite conventions see Geoffrey Batchen, ‘Dreams of ordinary life’, Photography: theoretical snapshots, Routledge, London, 2009, pp 80–97.
 Isobel Crombie, ‘Louisa Elizabeth How: pioneer photographer’, Australian Business Collectors Annual, 1984; and Joan Kerr (ed), Dictionary of Australian artists: painters, sketchers, photographers, engravers to 1870, Oxford University Press, Melbourne, 1992, pp 375–76.
 For international examples of these albums see Elizabeth Siegel, Playing with pictures: the art of Victorian photocollage, The Art Institute of Chicago, Chicago, IL, 2010.
 Martyn Jolly, ‘“Who and what we saw at the Antipodes”: who and what?’, martynjolly.com/writing/nineteen-century-albums/, accessed 30 June 2014.
 See Martyn Jolly, ‘A nineteenth-century Melbourne spiritualist’s carte de visite album’, in Anne Maxwell (ed) Migration and exchange, Australian Scholarly Publishing, Melbourne, 2014 (forthcoming); Esther Milne, ‘Magic bits of pasteboard: texting in the nineteenth century’, M/C Journal, vol 7, no 1, Jan 2004, media-culture.org.au/0401/02-milne.php, accessed 30 June 2014; Simone Natale, ‘Photography and communication media in the nineteenth century’, History of Photography, vol 36, no 4, Nov 2012, pp 451–56; and Risto Sarvas & David M Frohlich 2011, pp 35-42.
 Sydney Morning Herald, 27 Oct 1862, p 8.